The most recent episode of Nashville sees Budweiser celebrating LGBT Pride Month in a groundbreaking way: by signing Will Lexington to appear in a new spot for the brand as “the pinnacle of masculinity.”
In the storyline—which sprung in part from a CMT and Budweiser deal during last year’s upfronts—the show’s openly gay country singer, Will Lexington (played by Chris Carmack), is wooed by Budweiser to become a brand spokesman. In two weeks, he films the commercial, which airs in its entirety on the show.
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